Pricing Analytics for a B2B E-Commerce Platform

B2B E-Commerce & Supply Chain

Founded in 2019 and headquartered in Singapore, our client is a fast-growing B2B E-Commerce company operating across India, Singapore, Indonesia, Sri Lanka, and the Philippines. Their platform connects global brands with a vast network of distributors, resellers, and independent sellers. As they expanded operations, they needed a modern analytics foundation to drive pricing intelligence, unify data, and support revenue growth.

Lancaster Airport Authority
Industry: Goverment
About LANCASTER AIRPORT AUTHORITY

Lancaster Airport (LNS) is a public-use airport located four miles (6 km) north of the central business district of Lancaster, a city in Lancaster County, Pennsylvania. Lancaster Airport is a general aviation airport and offers various services, including fuel, maintenance, and aircraft rental. It also hosts several aviation-related businesses, such as flight schools, aircraft sales, and aviation consulting. The Lancaster Airport Authority manages the airport and is responsible for its operation and development. The Lancaster Airport Authority is a governmental entity created by Lancaster County in 1961 to develop and operate the airport.

The Challenge

The client faced multiple data and analytics challenges:

  • Disparate and disorganized data sources limited pricing insights
  • Lack of real-time processing delayed responsiveness to market trends
  • Absence of a centralized data warehouse hindered data accessibility
  • Inability to visualize and explore data effectively for strategic pricing decisions

Our Solution

OnPoint Insights implemented an advanced AWS-based analytics solution to deliver real-time pricing intelligence and operational efficiency. Key elements included:

  • Data Centralization & Structuring: Organized fragmented datasets and created dedicated data objects tailored for pricing analytics.
  • ETL Architecture on AWS: Built a real-time data pipeline using AWS Kinesis, DMS, Glue, and RDS, ensuring swift data movement and transformation.
  • Data Warehousing: Leveraged AWS Redshift to store and manage large volumes of processed pricing data efficiently and securely.
  • Interactive Dashboards: Developed dynamic, filter-enabled visualizations in AWS QuickSight, empowering data-driven pricing decisions.
  • Enhanced Data Exploration: Incorporated tabular reporting and deep-dive features to analyze product-, distributor-, and reseller-level performance.

Results

  • Smarter Pricing Decisions: Stakeholders gained real-time visibility into pricing performance, enabling competitive and profitable strategies.
  • Increased Revenue: Insightful dashboards uncovered pricing opportunities, directly impacting sales and margins.
  • Stronger Collaboration: Unified data views improved alignment across global brands and distribution partners.
  • Operational Efficiency: Automated data workflows reduced manual tasks and improved consistency.
  • Customer Satisfaction: Competitive, consistent pricing fostered trust and loyalty among customers.
  • Strategic Planning: Historical analytics enabled long-term forecasting and proactive business decisions.
  • Competitive Edge: The data-driven transformation positioned the client ahead in the B2B e-commerce space.

Technologies Used

WordPress

Php

HTML

CSS

Javascript

Bootstrap

Python

Value Delivered To The Customer

  • The seamless UI and interactive homepage facilitated smooth navigation for Lancaster’s customers, resulting in an increased customer conversion rate for the client.
  • The updated design delivered real-time flight status updates, weather reports, and a fully compatible user interface for all devices.
  • A user-friendly content management system that facilitates smooth updates to content.
Conversion Rate Increase
0 %
Improved User Experience
0 %
Performance Increased
0 %
Increased Page Views
0 %

Technologies Used

  • WordPress
  • HTML
  • CSS
  • PHP
  • Python
  • Javascript

My SQL workbench

AWS Relational Database Service

AWS Data Migration Service

AWS Kinesis

AWS Glue

AWS Redshift

AWS Quick Sight

The Results

  • The seamless UI and interactive homepage facilitated smooth navigation for customers, resulting in an increased customer conversion rate for the client.
  • A user-friendly content management system that facilitates smooth updates to content.
  • The OnPoint Insights team developed an agenda and minutes section that is not only user-friendly on the front end but also backend-friendly for easy updates.
  • The updated design will deliver real-time flight status updates, weather reports, and a fully compatible user interface for all devices.
Conversion Rate Increase
0 %
Increased Page Views
0 %
Performance Increased
0 %
Improved User Experience
0 %

Take Away

This case study showcases how OnPoint Insights Insight assisted a prominent local entity like Lancaster to develop a comprehensive website, aiming to bolster their engagement with the community and establish a compelling online presence.